Weight Loss Doesn't Have to Suck

98: Why Urges Feel Unbearable

Kimberly Severson Season 1 Episode 98

Want to know why saying "no" to that donut feels so unbearable in the moment? In this eye-opening episode, I explore why we're willing to accept major long-term discomfort (clothes that don't fit, constant self-consciousness, disappointment every time we step on the scale, lower energy health issues….just to name a few… ) just to avoid tiny moments of temporary discomfort. Drawing from Buddhist philosophy and neuroscience, I share why our brains are literally wired to prioritize immediate relief over long-term well-being - and more importantly, how to change this pattern.

You'll discover powerful techniques to build your "discomfort tolerance muscle" including urge surfing, mindfulness practices, and simple five-minute challenges you can start today. I break down exactly what happens during an urge, why it always passes (even though your lower brain insists it won't), and how each time you practice sitting with discomfort, you get stronger and more capable. If you're ready to stop letting momentary urges control your life and gain true freedom around food, this episode is your roadmap to getting there.

Grab your copy of my free Guide: Weight Loss Doesn't Have to Suck: The No-Diet Approach (including The Hunger Scale - a tool frequently referenced on this podcast)

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I want to hear from you! Have a question or a topic you'd like me to cover on this podcast? Email me at Kimberly@kimberlyseversoncoaching.com